HotResponse, a division of Inquiry Management Systems Inc., addresses the integrated online and offline needs of consumer and trade magazine publishers. We convert our publishing expertise into software applications that generate revenue for our customers. Our software suite powers reader service programs (traditional card, online and email components), online directories, buyer's guides, multi-page microsites, surveys, sweepstakes and contests. HotResponse leads the industry in design, rapid customization and tiered advertising opportunities. It offers state-of-the-art site administration and web-based reporting tools. To learn more, continue on to IMS Web Services.